SERTA® Why Serta®? Serta’s consistent commitment to innovation, quality and service has paid off. Over the past decade, Serta has expanded its mattress line and become the fastest growing manufacturer in the country! Serta® Perfect Sleeper® Perfect Sleeper® is the ultimate combination of comfort and value – with the important features you need for an invigorating night’s sleep that affects both your mind and body. Plus, every Perfect Sleeper comes with our exclusive open-flame resistance system, FireBlocker®, to keep you and your family safe, Perfect Sleeper Features FireBlocker®: Serta takes bedroom fire safety very seriously. None of us wants to consider a home fire, but they do happen. Just as you have taken precautions with installing fire alarms, fire extinguishers and other home safety products, you now have the choice to buy a Serta® mattress with an advanced open-flame resistance system. FireBlocker® is a blend of fibers that slows the spread of an open-flame into a mattress. Advanced Comfort Quilt®: This unique quilt layer is designed to cushion every part of the body while improving circulation at the shoulders, arms and hips. Advanced Comfort Quilt works to reduce tossing and turning for a more comfortable, restful night’s sleep. Continuous Support®: Rows of continuous coil run head-to-toe, providing support along the entire length of the body. This design works to maintain natural spinal alignment throughout the night. Foam Encasement: Only Serta® offers the edge support of an advanced encasement design in select Perfect Sleeper® models. Just like locking your fingers together, this durable design provides lasting strength while extending the sleeping surface and eliminating edge “roll-off.” Stabl-Base® Double Beam Foundation: Serta’s Stabl-Base® Double Beam Foundation provides consistent support across the bottom of the mattress and lasting durability to the entire sleep set. The unique construction isolates the impact of one sleep partner’s movements from other so you can sleep undisturbed. 5 Zoned Comfort Cushions (in select models): Vera Wang by Serta®: Created in collaboration with the world-renowned fashion designer Vera Wang, the Vera Wang by Serta® collection embodies a deep appreciation for style, comfort and unwavering commitment to craftsmanship. Each bed has been designed to provide maximum comfort and support with the attention to detail that is reflected in each Vera Wang collection. The results are elegant, timeless and luxurious. Inside the Vera Wang by Serta models is the high quality Perfect Sleeper® Continuous Support® Coil. The Bridal Bed was inspired by one of Vera Wang’s best-selling bridal dresses; this Mega Eurotop Bridal bed is luxury at its simplest and most elegant. The fabric on this mattress is woven with holographic thread to truly make it rich and luminescent. Embraceable Comfort™ is a blanket of comfort built into every Vera Wang mattress to give you the extraordinary sense of being gently embraced as you sleep. Lightweight and luxurious, Vera Wang’s unique Embraceable Comfort blanket is as soft and comfortable as down, without the worries of allergens. This rich, micro-fiber material is a more resilient alternative to down that deflects heat and moisture for a comfortable and peaceful night’s sleep. The Bridal bed features a layer of Talalay Latex foam to provide a plush, contouring comfort layer to relieve pressure and reduce tossing and turning. Environmentally friendly, naturally dust-mite resistant, anti-microbial and breathable, this latex foam is ideal for allergy sufferers. Advanced Comfort Quilt® of egg crate foam and fluffy fibers provides gentle cushioning for the body. Five zones of convoluted foam provide better comfort and support where the body needs it most. The combination of foam and fiber disperses weight and helps to improve circulation in the shoulders, arms and hips by reducing pressure in these critical areas. History of Serta® From the beginning, Serta has led the way in innovation and technology. One Serta licensee invented the industry’s first tuftless innerspring mattress. Serta’s founders named it the Perfect Sleeper®, what remains today the best-selling mattress in America. 1970’s * Serta was first to introduce a plusher, Pillow Soft mattress. This new construction countered the theory that you needed a hard mattress for proper back support. 1980’s * Serta was first to use convoluted foam (eggcrate foam) in the upholstery of its mattresses. *Serta introduced a continuous coil innerspring in its Perfect Sleeper line that provided better support to the shoulders, back and hips. 1990’s * Serta introduced the most significant comfort innovation in its history, Comfort Quilt®. A combination of fibers and convoluted foam in the quilt of a mattress, Comfort Quilt helps to improve circulation, which reduces tossing and turning for a more restful night’s sleep. * Increasing durability, Serta introduced the Triple Beam® frame. Three layers of prime lumber deliver more than twice the strength of traditional box spring frames. * Increased Serta’s plant capacity by more than 300%. 2000 * Serta introduced an all-new Perfect Night mattress with several “firsts” including: - The FreeFlex® Innerspring – The most advanced innerspring in the world, it mirrors the shape of the human body and provides 63% more support where the body needs it most . - Sensifiber™ – An exclusive, temperature-regulating fiber that helps to keep a comfortable sleeping surface throughout the night . - Quad Beam Frame – Four layers of prime lumber deliver more than twice the strength of regular wood frames. 2003 * Serta was the first national brand to offer open-flame resistant mattresses . 2004 * Serta introduces the International Touch™ Visco foam line of bedding with FireBlocker® Construction. 2005 * FireBlocker became standard in every US produced Serta sleep set . * Serta launches Perfect Day line tailor made for women with busy lifestyles .
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